WikiJob: Knowledge Sharing in Action

WikiJob, as I discussed in my last post, is a British community-based website dedicated to helping students and graduates to secure places on graduate and internship schemes, through wiki-pages about many of the largest organisation’s graduate schemes and the varying recruitment processes they use, and the use of a forum where people can receive help on any questions they might have.

With the site’s core audience being students and recent graduates (roughly aged 19-24) it is perfectly suited. This audience, is popularly called the Net Generation or Generation Y, and have grown up with computers and the Internet, with their comfort with technology comes a willingness to share their experiences with others, whether through status updates on Facebook, tweets on Twitter, or posts and comments on blogs.

This sharing culture is enabling the users of WikiJob to perform better in recruitment processes through having more knowledge of what will happen at each stage and a more accurate view of what an organisation is truly like. On both of these fronts, in the past graduates and students would have been reliant on what the organisation says (if you believe what they say you’d conclude they are all super-green, give the best training, and are fun places to work… is this really the case?), or if they are lucky what an acquaintance who works there says about it. When trying to choose who to apply for it is very difficult to make informed decisions, which is what probably leads people to just apply to anyone and everyone in a scatter-gun approach, harming their performance in the process. WikiJob users have often been through the process, and some are now working as graduates in many of these organisations with the knowledge to help give other users the knowledge to make better choices.

Interesting Info about WikiJob

Of the users who signed up in WikiJob’s first three months, over 90% are still active on the site (info courtesy of Ed at WikiJob). Which is quite an incredible statistic from my perspective, I’m sure most forums and websites on any subject matter have relatively short active membership periods, where users sign up to get a question answered and then dissolve into the ether; indeed on the average graduate job board the user life span is typically less than 2-3 weeks (info courtesy of Ed at WikiJob).

This quote nicely sums up what the founders of WikiJob have created:

But then.. we’re not just a job board. We’re a community, and once you join in and starting communicating with people it’s a nice place to come back to again and again – we hope!

WikiJob – A Knowledge Market?

Knowledge buyers or seekers are usually trying to resolve an issue whose complexity and uncertainty precludes an easy answer… Knowledge seekers are looking for insights, judgements and understanding. (p.457, Cross and Prusak, 2003)

WikiJob has >175,000 visits each month, of this only a proportion will be registered members. Indeed just this minute on the forums guests out-numbered logged-in members 4:1. So just like most markets, there are many more buyers or seekers of knowledge than suppliers.

Knowledge sellers are people in an organization with an internal market reputation for having substantial knowledge about a process or subject… Although virtually everyone is a knowledge buyer at one time or another, not everyone is necessarily a seller. Some people are skilled but unable to articulate their tacit knowledge. Others have knowledge that is too specialized, personal, pr limited to be of much value on the knowledge market.(p.458, Cross and Prusak, 2003)

Cross and Prusak (2003) say that knowledge sellers (I will call them ‘knowledge suppliers’) assign a value to their knowledge, but as WikiJob is free to everyone, in its case knowledge suppliers are acting altruistically in providing information to others for free. Indeed by providing insights and knowledge to someone going for the same graduate scheme as you may increase the competition of competent candidates out of the seller’s favour.

What benefit is derived from providing information?

Knowledge suppliers placing knowledge that they have acquired onto wiki and forum pages for everyone else to read and learn from, must bring some benefits for it to be worth their while. I believe there are three main reasons for this knowledge sharing to take place:

• Supply their knowledge for others to benefit in an act of altruism, “for the good of the rest of this community”;
• Believe that by supplying knowledge to others they will increase the chance of getting a good answer to their questions when they seek knowledge;
• For the rewarding feeling when you hear that the knowledge they supplied has helped another student of graduate get a job offer.

So, what does Richard think about this?

WikiJob is a fantastic example of knowledge sharing revolving around a community of like-minded people and also of a knowledge market in action. Its success is based around the willingness of members to contribute knowledge to the community, for whatever reasons they may have. It is like having the world’s largest network of friends ready to answer your questions around applying for graduate jobs or internships, something which would have been nearly impossible without the Internet, and quite possibly this is the first generation of people who would have the willing to share their experiences on such a large scale. Long may it continue!

Reference:

Cross, R., & Prusak, L. (2003). The Political Economy of Knowledge Markets in Organizations. In M. Easterby-Smith, & M. A. Lyles (Eds.), The Blackwell Handbook of Organizational Learning and Knowledge Management (pp. 454-472). Oxford: Blackwell Publishing.)

WikiJob: A Profile

WikiJob.co.uk is a British website aimed at students and graduates seeking to find out more information on career choices, employers, and recruitment processes.

We are the first candidate focused graduate recruitment website and the largest job search community on the Internet.

As the name suggests, WikiJob has a wiki-based area, where anyone can choose to create pages detailing any company’s recruitment details and processes (i.e. this page for PwC). There are also wiki pages devoted to all the different types of assessment which companies use in selecting people for their graduate programme. On one page, describing competency based interviews, a favourite of graduate recruiters, there is a very informative video by one of WikiJob’s co-founders.

WikiJob’s crowning glory, however, is its forums. Here anyone (once registered for free) can ask questions about pretty much anything. From what it is like to work for Company X through to help in preparing for Company Y’s assessment centres. The most active part of the site is naturally the forums, and the most active industries are accounting/professional service firms and financial services, probably reflecting fairly accurately the distribution of graduate jobs in the marketplace.

If I was reading about such a website, the first thing I would think is that once people have been successful and been offered a job they will just leave and never come back. While partly true I am sure, there are many people who are willing to give back to their community of fellow students and graduates, ensuring that WikiJob has become a valuable source of information for anyone applying for graduate schemes in the UK.

Having been through many of the graduate recruitment processes over the last year and finally been successful, I have been devoting some time each week to answering other people’s questions, and it has actually been quite rewarding to see that people I gave answers to have received job offers!

In October 2008 WikiJob received over 150,000 visits and approximately 850,000 page impressions.

Our users consist of students, university graduates, graduate job seekers and current graduate employees at city firms. We are also regularly visited and edited by careers advisers and graduate recruiters from many major firms.

Considering there is little, if any, promotion of WikiJob the above figures are quite impressive, and demonstrates the power of word-of-mouth. In the About pages there are some great little videos describing WikiJob to Companies and Candidates.

WikiJob also provide some paid-for services which help to keep the website running; these include interview coaching, application form reviewing, CV and covering letter writing etc.

So check out WikiJob.co.uk which is the definitive place to get answers to your questions on any aspect of graduate recruitment.

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In a later post I will try and look at WikiJob as a community of practice, and as knowledge sharing in action.